A Chinese businessman who calls himself the 'Crazy Boss' is posting AI generated images of himself wearing women's clothing and makeup. He says his goal is to become the richest person on Earth.
The man behind the makeup
Xu Zhiheng is the founder of a Chinese company called Hangzhou Qiaoqiao E-commerce. He runs a livestreaming business on Taobao, Alibaba's online marketplace. In recent weeks, he has shared dozens of AI altered pictures on his social media accounts. The images show him with long hair, lipstick, earrings, and dressed in outfits like a pink dress or a qipao, a traditional Chinese dress. Some photos place him in settings such as a classroom or a garden. Xu has also posted videos of himself dancing in women's clothing.
Why locals are paying attention
Xu's posts have drawn a huge reaction in China. On Weibo, a major social media platform, the topic has been viewed more than 100 million times. Many Chinese internet users have commented on his appearance. Some say he looks like a woman. Others have called him 'weird' or 'crazy.' Xu has responded by saying he is not afraid of criticism. He has stated that he wants to use his unusual approach to attract attention and grow his business. He has also said that he aims to become the world's richest person, though he has not explained how the AI images will help him reach that goal.
A strategy that defies convention
Xu's company, Hangzhou Qiaoqiao E-commerce, is not a household name. His personal brand as the 'Crazy Boss' appears to be a deliberate attempt to stand out in China's crowded e-commerce market. By using AI to create provocative images of himself, he has generated massive online buzz. Whether this will translate into sales or lasting fame remains unclear. But for now, a Chinese CEO in a pink dress and lipstick has captured the attention of millions.
